Comments on: CAREER WARFARE: 10 RULES FOR BUILDING A SUCCESSFUL PERSONAL BRAND ON THE BUSINESS BATTLEFIELD http://www.career-organizing.com/career-warfare-10-rules-for-building-a-successful-personal-brand-on-the-business-battlefield/ Thu, 09 Feb 2012 03:27:41 +0000 hourly 1 By: M. Neville http://www.career-organizing.com/career-warfare-10-rules-for-building-a-successful-personal-brand-on-the-business-battlefield/comment-page-1/#comment-143 M. Neville Mon, 04 Jan 2010 11:23:38 +0000 http://www.career-organizing.com/career-warfare-10-rules-for-building-a-successful-personal-brand-on-the-business-battlefield/#comment-143 It was interesting to read the thoughts of this CEO on how to build your brand and stand out from the pack. I agree with most of the points that he raises. Many of them seem to be common sense, but aren't so common in the workplace. <br /> <br />I really liked the last chapter where he gave a really good summary of some important points in just a few pages. I also like that he summed up the book for us in just one sentence: "Be conscious every day of what you are building." It was interesting to read the thoughts of this CEO on how to build your brand and stand out from the pack. I agree with most of the points that he raises. Many of them seem to be common sense, but aren’t so common in the workplace.

I really liked the last chapter where he gave a really good summary of some important points in just a few pages. I also like that he summed up the book for us in just one sentence: “Be conscious every day of what you are building.”

]]> By: Rebecca Clement http://www.career-organizing.com/career-warfare-10-rules-for-building-a-successful-personal-brand-on-the-business-battlefield/comment-page-1/#comment-142 Rebecca Clement Mon, 04 Jan 2010 09:51:36 +0000 http://www.career-organizing.com/career-warfare-10-rules-for-building-a-successful-personal-brand-on-the-business-battlefield/#comment-142 Most people tend to believe that if they work hard, deliver results and persevere - their career will follow a predictable progression. However, that's not the case. In his book - "Career Warfare" - author David D'Alessandro writes that hard work and accomplishments are not enough, especially as you advance through the higher levels of an organization where everyone demonstrates those attributes. The author further explains that to differentiate yourself at that level of management requires a personal brand, which can only be built over time - read as, start now. His tips include being recognized for the right reasons; deftly handling detractors as well as being perceived as the go-to person that can be trusted to handle problems or opportunities. Soundview like this book because it D'Alessandro writes the unwritten rules of organizational life that are necessary to advance to the top. <br /> <br /> Most people tend to believe that if they work hard, deliver results and persevere – their career will follow a predictable progression. However, that’s not the case. In his book – “Career Warfare” – author David D’Alessandro writes that hard work and accomplishments are not enough, especially as you advance through the higher levels of an organization where everyone demonstrates those attributes. The author further explains that to differentiate yourself at that level of management requires a personal brand, which can only be built over time – read as, start now. His tips include being recognized for the right reasons; deftly handling detractors as well as being perceived as the go-to person that can be trusted to handle problems or opportunities. Soundview like this book because it D’Alessandro writes the unwritten rules of organizational life that are necessary to advance to the top.

]]> By: Martin Gollery http://www.career-organizing.com/career-warfare-10-rules-for-building-a-successful-personal-brand-on-the-business-battlefield/comment-page-1/#comment-141 Martin Gollery Mon, 04 Jan 2010 08:10:17 +0000 http://www.career-organizing.com/career-warfare-10-rules-for-building-a-successful-personal-brand-on-the-business-battlefield/#comment-141 I almost didn't read this book because of the title. Warfare is not the best metaphor for the workplace these days when we should be striving for win/win scenarios. <br /> <br />Still, there are times when you need to be tough, and situations when someone goes behind your back (not mentioning any names here, but it has happened to me!) I read the book and found several things that I could do better-isn't that why you read business books? <br /> <br />The main theme here is personal branding. The style and tone are too militaristic for my tastes, but he does have a different take on branding than other books on this popular topic, and is therefore worthwhile. I almost didn’t read this book because of the title. Warfare is not the best metaphor for the workplace these days when we should be striving for win/win scenarios.

Still, there are times when you need to be tough, and situations when someone goes behind your back (not mentioning any names here, but it has happened to me!) I read the book and found several things that I could do better-isn’t that why you read business books?

The main theme here is personal branding. The style and tone are too militaristic for my tastes, but he does have a different take on branding than other books on this popular topic, and is therefore worthwhile.

]]> By: RG http://www.career-organizing.com/career-warfare-10-rules-for-building-a-successful-personal-brand-on-the-business-battlefield/comment-page-1/#comment-140 RG Mon, 04 Jan 2010 06:30:26 +0000 http://www.career-organizing.com/career-warfare-10-rules-for-building-a-successful-personal-brand-on-the-business-battlefield/#comment-140 The concept of having your own personal brand is rather new and refreshing. A must read for any professional in corporate America. I have shared this book with co-workers. The concept of having your own personal brand is rather new and refreshing. A must read for any professional in corporate America. I have shared this book with co-workers.

]]> By: H. Morrison http://www.career-organizing.com/career-warfare-10-rules-for-building-a-successful-personal-brand-on-the-business-battlefield/comment-page-1/#comment-139 H. Morrison Mon, 04 Jan 2010 03:34:35 +0000 http://www.career-organizing.com/career-warfare-10-rules-for-building-a-successful-personal-brand-on-the-business-battlefield/#comment-139 This book is chock full of terrific tips to "Win Friends and Influence People" without losing your sense of self. It is a very worthwhile read with information useful for furthering your career, whether in person or via the Net with resources like LinkedIn and RiseSmart.com. This book is chock full of terrific tips to “Win Friends and Influence People” without losing your sense of self. It is a very worthwhile read with information useful for furthering your career, whether in person or via the Net with resources like LinkedIn and RiseSmart.com.

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